Financial Institutions Response to European Accessibility Act: Institutional and Stakeholder Pressures
Banks’ digital accessibility communication varies, reflecting strategic priorities. ING and Santander proactively integrate it into long‑term goals, while Deutsche Bank focuses on compliance, often superficially. Société Générale aspires to improve, but gaps persist between claims and action. Swedbank and Danske Bank offer limited transparency, prioritizing sustainability over accessibility. This fragmentation highlights differing stakeholder pressures and strategic ambitions, suggesting a need for stronger collaboration to embed inclusivity beyond compliance in self‑service banking.