Insurance Europe calls on the EU to simplify the Retail Investment Strategy (RIS) to improve consumer access to investment, protection, and advice. Their recommendations include streamlining the "value for money" assessment by allowing supervisors to use benchmarks without requiring peer grouping by insurers and avoiding new reporting. They also advocate for a smoother consumer journey by shortening suitability tests and removing duplicative inducement tests. Finally, they propose reducing information overload by focusing on key disclosures and avoiding overly technical cost details. These simplifications, they argue, will boost investment and EU competitiveness.