Market Adoption of Cybersecurity: A Dynamic Analysis
"This paper presents a continuous‑time dynamic model of market adoption of #cybersecurity. Individuals choose whether and when to make a precautionary investment in self‑protection against the evolving security #risk of direct attack and indirect contagion. The equilibrium adoption path has a ``tipping point'': individual users will invest to get protected all at once when a critical mass of the infected has been reached."