How do Cyberattacks Impact Firms?
Cyberattacks primarily impact firm value through increased costs rather than sales declines, indicating financial burdens over reputational damage. Costs persist beyond the short term, and firms invest in recovery efforts. Over time, reputational concerns have diminished as cyber resilience improves. These findings emphasize the need for strong corporate risk management, focusing on cost recovery, recovery planning, and trust restoration strategies tailored to specific contexts.